Client: FinTech Startup
The Challenge
The client needed an intuitive, user-friendly web and mobile interface for their financial management platform to improve user engagement and customer retention.
The Solution
- Conducted user research and persona development to understand customer needs.
- Designed a responsive UI/UX prototype using Figma and Adobe XD.
- Implemented accessibility best practices for an inclusive experience.
- Developed a comprehensive design system to ensure consistency across all digital platforms.
- Conducted A/B testing and user feedback sessions to optimize user flow.
The Results
- 25% increase in user engagement and platform retention.
- Enhanced brand identity through a seamless and modern design.
- Enhanced visualization and business intelligence capabilities across multiple departments.
