Full Stack Web Application: Loyalty Program Platform

Client: Nationwide Retail Chain

The Challenge

The client wanted to implement a digital loyalty program to increase customer retention, track purchase behaviors, and offer personalized rewards.

The Solution

  • Developed a full-stack loyalty web application using React.js, Node.js, and PostgreSQL.
  • Hosted the application on AWS Cloud, utilizing EC2, S3, and RDS for scalability and performance.
  • Designed an intuitive customer dashboard to track rewards, redeem points, and view exclusive offers.
  • Implemented a merchant admin panel to manage customer interactions, analyze spending patterns, and launch targeted promotions.
  • Integrated automated reward distribution and QR code-based check-ins.

The Results

  • 35% increase in customer retention within six months.
  • Boosted average purchase frequency by 25%.
  • Enhanced customer engagement with personalized rewards and exclusive deals.
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