Client: Nationwide Retail Chain
The Challenge
The client wanted to implement a digital loyalty program to increase customer retention, track purchase behaviors, and offer personalized rewards.
The Solution
- Developed a full-stack loyalty web application using React.js, Node.js, and PostgreSQL.
- Hosted the application on AWS Cloud, utilizing EC2, S3, and RDS for scalability and performance.
- Designed an intuitive customer dashboard to track rewards, redeem points, and view exclusive offers.
- Implemented a merchant admin panel to manage customer interactions, analyze spending patterns, and launch targeted promotions.
- Integrated automated reward distribution and QR code-based check-ins.
The Results
- 35% increase in customer retention within six months.
- Boosted average purchase frequency by 25%.
- Enhanced customer engagement with personalized rewards and exclusive deals.
